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Marketing 101 - BIG steps for small businesses

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

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Marketing 101 - BIG steps for small businesses

Social Media for small businesses PART TWO

June 12, 2020 • Marketing 101 • Season 1 • Episode 5

Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.

It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!

See you next episode!

Marketing 101