Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team Artwork

Marketing 101 - BIG steps for small businesses

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

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Marketing 101 - BIG steps for small businesses

Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team

June 04, 2025 • Marketing 101 • Season 3 • Episode 1

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.

You’ll hear about:
- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership
- The shift from tactical delivery to brand-first, strategy-led marketing
- Why PR is back in the spotlight - and how to do it right
- Emotional Selling Points (OESPs) and how they elevate your content
- How AI is transforming creativity (and how we’re using it daily)

Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove — working across Sussex and beyond.